Ruskin Design


Zyn Wine Store needed to have a new website created that would help encourage consumers without extensive knowledge to buy wine online. A new brand identity was also created while developing the website. Note: Site has been recently re-designed

Services Provided

Information Architecture, Visual Design, Icon Design, creation and facilitation of Task-based Usability Testing of paper prototypes, assistance with development of purchasing procedure and Quality Asurance Testing.

Creative Director – Jason Trufyn
Agency – Karo Group Inc.

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The wine guide created for the site allowed users with little knowledge of wine to select a wine they might like and therefore encouraged less experienced wine enthusiasts to make an online purchase.
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