The Enbridge website had to meet the needs of different types of visitors and communicate many different types of information. The challenge was to define clear objectives for stakeholders and site visitors and to reveal alignment between the two groups. The design of the site also had to accommodate updates by the client via a content management system.
Research and Analysis, Competitive Analysis, Information Architecture, Design, Art Direction, Quality Assurance, Style Guide Development.
Creative Director – Jason Trufyn
Art Director – Karen Chu Gervais
Agency – Karo Group Inc.